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- New SHIMANO XTR
- New DURA ACE wheels and pedals
- First generation of Shimano e-bike components (STEPS)
- Jonnier and Graves win again at the World Cup in Leogang
- World Cup Downhill and Four Cross in Fort William
- Time trial victories with Di2 and PRO
- One Day - Three Wins - Di2 and PRO
- Pendrel takes the World Cup lead in Offenburg
- Two major wins for Garmin-Transitions
- HTC-Columbia in the winning mood
- Rachel Atherton wins DH World Cup Opener
- Shimano sponsors global Ironman events
- Eva Lechner wins WC MTB race Houffalize
- New ALIVIO upgraded to 9-speed
- Dyna-Sys: Shimano's next generation 10-speed MTB drivetrain
- NO NONSENSE: SHIMANO 105
- DURA-ACE Di2 satellite shifter
- Gent Wevelgem won by Eisel, using Di2
- Freire triumphs again in "La Primavera", using Di2
- Boasson Hagen claims final stage Tirreno, using Di2
- Henderson sprints to victory in Paris-Nice, using Di2
- Boom wins prologue Paris-Nice, using Di2
- Flecha wins Omloop Het Nieuwsblad, using Di2
- Shimano sponsored road racing teams 2010
- Sven Nijs wins his 50th Superprestige race
- Albert wins Superprestige in Gavere
- World record for crossing Australia, using Di2
- Albert wins Superprestige in Hoogstraten
- Craig Alexander wins Ironman World Championships
- Sven Nijs wins Superprestige opener, using Di2
- Niels Albert wins World Cup opener
- Shimano anti doping statement
- Lars Boom wins Vuelta stage, using Di2
- Shimano SH-MT91 All-Terrain cycling shoes
- UCI and Shimano extend partnership contract
- New Shimano pedals
- Niels Albert wins again
- SHIMANO develops new Eyewear with 3D Digital fit technology
- Niels Albert wins Cyclo Cross, using Di2
- DURA-ACE carbon crankset available now
- ULTEGRA revitalizes “Spirit of the Sport”
- New Deore for MTB and Trekking
- New SHIMANO MTB wheel sets
- Mark Webber rides DURA-ACE too
- Cavendish wins another Tour stage
- Number 3 for Cavendish
- Cavendish wins twice in Tour
- Denis Menchov brings back home the maglia rosa
- Shimano disc brake movies online
- Two more wins with Di2
- Menchov takes maglia rosa
- Two more for Cavendish
- Menchov wins Giro stage
- 3 more wins for Columbia in Giro
- Two more victories for Van Hummel
- MTB World Cups broadcasted live
- Van Hummel wins again with Di2
- Dan Atherton takes 2nd in Belgium
- Ironman Champion signs with Shimano
- Cavendish wins again and again...
- Boasson Hagen wins Gent Wevelgem
- Geslin wins Brabantse Pijl
- Mark Cavendish wins Milan - San Remo
- Cavendish wins stage in Tirreno
- Major victory for Dura-Ace Di2
- Vande Velde wins 4th stage Paris-Nice
- DURA-ACE Di2 wins iF Product Design Award
- Golden shoes for Olympic Champion Marianne Vos
- DURA-ACE Di2 for Time Trial and Triathlon
- DURA-ACE meets Di2: Instantly changing gears and minds
- Shimano introduces YUMEYA
- Athertons ride new Saint to two rainbow jerseys
- Are you ready to ride SLX?
- DURA-ACE: “Evolution of Perfection”
- "Find your Flow" with the new Saint
- Shimano and FOX introduce 15mm through axle system
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Consumer Brochure 2010
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